United Kingdom · Creator ✨~𝒮𝒾𝓃ℯ𝓂~✨：I've used this on my eyes today.TikTok product video breakdown

Creative breakdown

AI creator style analysis

“I’ve used this on my eyes today” turns a personal application into the introduction for Dr.Melaxin Eyephalt eye cream, with the first-person account serving as the video’s proof cue.

Hook

No Hook

Formula

First-person POV

Selling angle

Proof angle

AIGC signal

No

Script timeline

1. 0:00
   Product Differences

   I've used this on my eyes today. It's Dr. Melaxin eye bag cream. It's the first one I've used that doesn't turn the whole area white. You say oh look I've got no eye bags at the minute but I've got white underneath my eyes which isn't a great look.

2. 0:16
   Instructions for Use

   So this, I put a little bit on under both eyes this morning and I just dried it for about twenty minutes, wait for it to dry for about twenty minutes. Do not smile, do not frown, do not do anything while it is drying. And now look, there is nothing there. So it's a quick fix to make you feel a little bit more confident and I'll put the link in this video.

3. 0:37
   Real Experience

   And I'm using it again today. I've continued to use it and I just wanted to share that because I have tried so many of these temporary under eye creams, they're lifting creams, and I know it's temporary but it doesn't matter. I'll do anything. But honestly, it's one of the best I've tried.

Storyboard breakdown

0:00–0:16

Medium Close-up

A woman in a black sports top holds the eye cream outer box in the kitchen, showing the product and introducing its features to the camera, with a fridge and shelves in the background.

0:16–0:37

Close-up

The woman shows the eye cream tube, explains the usage methods and precautions, demonstrates the under-eye effect after application, and finally holds the product facing the camera to finish the introduction.

0:37–0:55

Medium Close-up

The woman changes into a white sweater, continues to share her long-term real experience of using this eye cream in the warm-lit living room, and gently touches her under-eye area to show the skin condition, with a floor lamp in the background.