United States · Creator La Normis | Belleza & Moda 50+：Lifting Effect ContourTikTok product video breakdown

Creative breakdown

AI creator style analysis

The concise promise of a “lifting effect contour” introduces a get-ready-with-me application of the tarte Glow Wardrobe eye-and-cheek palette, showing eyeshadow and highlighter used together for a convenient coordinated look.

Hook

No Hook

Formula

GRWM product videos

Selling angle

Convenience angle

AIGC signal

No

Script timeline

1. 0:00
   Instructions for Use

   They say that doing contour like this creates a lifting effect. To do the cheekbone contour, place your finger here and draw a line upwards. Then draw another line upwards to form a triangle... To create the effect of a lifted chin... If you have a broad forehead, you can add a little contour there.

2. 0:41
   Real Experience

   I'm using the new snatch stick from Tarte. One end is the contour product, and the other end has a small blending brush... I love that it blends so easily. At first I thought the brush was too small and wasn't convinced, but the more I use it the more I love it... The whole key is to blend it thoroughly.

3. 1:59
   Instructions for Use

   Now I'm going to apply blush. Right where I contoured, it doesn't matter if the area below is a little darker. I use a blush like this in a coral tone... We no longer apply blush on our apple cheeks like we did when we were younger, remember? Not anymore, because now what we want is the lifting effect, to lift up the areas that gravity has dragged down.

4. 2:26
   Product Information

   Now I'm doing the lips, I want to apply a pearly coral shade that matches my brown clothes perfectly. This is the Maracuyá Juicy Lip Plump... All done, this quick contour for a lifting effect works amazingly well, right? As a beauty expert, this new Tarte Snatch Stick is absolutely wonderful, I love it so much. See you next time.

Storyboard breakdown

0:00–0:41

Close-up

The woman uses a dual-ended contour stick to draw precise lifting contour lines on multiple areas of her face, including around the eyes, cheekbones, nose bridge, lips, jawline and forehead, and explains the drawing techniques for each area in detail.

0:41–1:59

Close-up

The woman shows the brush end of the contour stick, uses the attached brush to blend all the contour lines on her face naturally step by step, and shares her real experience that the product is easy to blend and has a comfortable texture.

1:59–2:26

Medium Close-up

The woman takes out a coral-toned blush brush, applies blush on the contoured areas, emphasizes that lifting-type blush should be applied on the contour positions instead of the traditional apple cheeks position, to create a lifted makeup effect.

2:26–2:52

Medium Close-up

The woman applies a coral lip glaze of the same color, completes the whole makeup look, shows the final effect of the lifting contour makeup, finally shows the product to the camera and says goodbye friendly.