크리에이터 krissha：Yanna Makeup Tutorial (College Era) + Halloween chika / 1.TikTok 상품 동영상 분석

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In the analyzed video, krissha uses a GRWM product videos structure, opens with No Hook, and builds purchase intent through Identity angle. This observation is based only on this video's script, storyboard, and public performance data.

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GRWM 상품 영상

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스크립트 타임라인

1. 0:00
   User Pain Points

   Masaganang pechay, masaganang buhay. Start with a clean face. I used to put nothing on my face except for toner, until I discovered this one. Because I have oily skin. This is Hylalera moisturizer. I was so happy because it makes my makeup hold on so well on my face. So I bought more. Did you know I've thought of dressing up as Yanna for Halloween, but I never got around to doing it. My favorite Halloween costume is actually the mummy.

2. 0:34
   Real Experience

   My next favorite one is the one Yanna said was super cute. Warm brown, I just put it all over my lid. I put it here. Last year I was supposed to go to Halloween parties for two days. I was totally drained at the first Halloween, I was supposed to be a mermaid princess. I'm gonna use a darker brown near the lash line. And then at the end, I wing it upwards. I think this is a blender brush. Just to make it look cleaner, no harsh lines. I'm gonna take a cool darker brown shade. I just drew a cat eye, dragged the half of the eye straight to the end of the eye here.

3. 1:18
   Real Experience

   You know my first Halloween experience was so traumatic. I was so anxious, I hyperventilated at the party. The main focus is that it should be on the center of the lid.

4. 1:58
   Instructions for Use

   Just here, only up to the middle. Taking this on the inner part, extend it here. Yes, Yanna has that subtle aegyosal. Gold glitery eyeshadow here. I'm using a mascara that's almost empty. This is Yanna's new lip combo. Wine red color.

5. 2:29
   Product Information

   Highlighter. Her iconic brown eyes.

6. 2:39
   Real Experience

   I can put on contact lenses in 0.5 seconds. Oops, that was wrong. This is Yanna's makeup look. Obviously the hair is not the same. If you wanna see me recreate Yanna's hairstyle, that's for another video. I really feel different once my makeup is done. My skin prep also turned out great. Thank you guys so much for watching.

스토리보드 분석

0:00–0:34

Medium Close-up

The bare-faced blogger opens by introducing this episode as a college-era Yanna makeup tutorial and Halloween stories. She then opens the moisturizer jar, applies an appropriate amount to her cheek, ties her hair back, massages the product into her face to aid absorption, shows multiple jars of the same moisturizer, picks up an orange color corrector to apply, moves on to Halloween topics, and a old photo of her past mummy Halloween costume pops up on screen.

0:34–1:18

Medium Close-up

The blogger squeezes foundation onto her cheeks, and an old elevator photo pops up showing two girls dressed as a devil and an angel for Halloween. She then uses an eyeshadow brush to apply warm brown eyeshadow across her lids, blends the under-eye concealer with her finger, dips into darker brown eyeshadow and blends along the lash line, creates an upturned cat-eye at the outer corner, uses a blending brush to soften harsh edges, and finally uses an angled brush to define the outer half of her lower lash line, while chatting about last year's Halloween costume and past experiences.

1:18–1:58

Medium Close-up

The blogger uses an eyelash curler to curl her lashes for both eyes, dabs glitter eyeshadow onto the center of her lids with her finger, applies cluster false lashes, uses a large brush to contour her cheeks, then uses a detail brush to deepen the outer half of her lower lash line, picks up the same glitter eyeshadow to blend the inner half of her lower lash line, while recounting her embarrassing experience of hyperventilating from nervousness at an early Halloween party.

1:58–2:29

Medium Close-up

The blogger uses a detail brush to define her aegyo sal (under-eye smile lines), uses an eyeshadow brush to brighten the inner corner of her eyes, applies mascara and brow mascara in sequence, sweeps blush onto her cheek apples, first uses a lip liner to outline her lip shape then applies wine-red lip tint and blends evenly, completing her makeup step by step throughout the process.

2:29–2:39

Medium Close-up

The blogger picks up a highlighter palette to show it off, uses a large brush to apply highlighter to her cheekbones, nose bridge and chin, switches to another brush to apply bronzer along her face contour, then picks up the storage case for her hazel brown contact lenses to prepare to put them in.

2:39–2:39

Medium Close-up

The blogger first pulls down her right lower lid to put in the contact lens, adjusts for a moment then pulls down her left lower lid to put in the other one. After finishing wearing the contacts, she lifts her hair to show the finished makeup look, fixes her hairstyle and smiles at the camera, wrapping up this episode.