RSI LAB

AI improves how it improves itself.

It explores what could be better, evaluates where the limitation comes from, evolves the Model or Harness, and carries that improvement into the next cycle.
Interactive Demo
CURRENT WORK
AI v01
Review a negative keyword recommendation
Sample Amazon SP data · Auto campaign · New product launch · Last 30 days
portable blender cup
Search term · SP Auto · New product launch
Add as Negative Exact
Clicks26
Spend$41.80
Orders0
Sales$0
CVR0%
EXPLORE
01 / 05

Where should the AI improve?

Explore Model and Harness changes, evaluate the limitation, and form a proposed evolution.
Choose a response to begin.
01Explore
02Evaluate
03Evolve
04Integrate
05Repeat
↻ Next cycleAfter integration, the improved Model and Harness become the starting point for the next cycle.
OCTER AI · MODEL + HARNESS

Inside the evolution.

Evolution happens across both the Model and the Harness. Evaluate the limitation, then change the layer that will improve the next cycle.

Octer AI · AdsAwaiting feedback
Try a feedback branch
CURRENTOcter AI v01
PROPOSEDAwaiting feedback

Model Layer

The capability of the model itself.

Awaiting feedback
Active model
Current reasoning model
Awaiting feedback
Capability
Reasoning · Task evaluation
Awaiting feedback
Improve capability · Train / Fine-tune / DistillDeploy the right model · Evaluate / Select / Promote / Route

Harness Layer

The Context, experience and Strategy around the model.

Awaiting feedback
SHARED STATE · Preference / Memory / Reusable Skills
Preference
Unchanged
Awaiting feedback
Memory · Reusable Skills
Current experience retained
Awaiting feedback
SOLUTION STATE · ADS
Decision Rule
26 clicks + 0 orders can trigger Negative Exact
Awaiting feedback
Local Memory · Skills
Current task experience
Awaiting feedback
Where should the improvement happen?Choose a response to compare the Model and Harness. The limitation determines which layer changes.

REPEAT · A better starting pointAfter integration, the improved Model and Harness become the starting point for the next cycle.

See all Solutions ↓

Improve the model when capability is the bottleneck.

Improve the harness when context, strategy, or experience is the bottleneck.

SOLUTIONS

One intelligence. Different solutions.

The same Octer AI evolves across Model and Harness, carrying each improvement into the next cycle.

Octer AIModel + Harness
Shared AI StateLong-term Memory · Preferences · Reusable Skills
Shared when relevant. Local when specific.
Interactive Demo

Ads

Business context changes how the AI evaluates advertising decisions.
StatusCurrent scenario
Demo scopeNegative keyword decision · Amazon SP sample data
Interactive Demo

Creator Marketing

Creator-selection feedback changes how the AI ranks fit and partnership value.
StatusAvailable
Solution StateStrategy · Local Skills · Local Memory
Interactive Demo

Creative Studio

Creative feedback can evolve visual model capability, Preference and generation Strategy.
StatusAvailable
Solution StateStrategy · Local Skills · Local Memory